I spent the early part of this week hosting a Customer Success workshop with the amazing and customer-passionate Kirsty Traill in Auckland. The topic is fresh, so we’re making this newsletter a 100% customer-focused special.
POD OF THE WEEK: HeavyBit crank out great content. This podcast from them features Bob Tinker, former CEO of MobileIron and author of Survival to Thrival where they discuss the framework he developed for tech companies to build a go-to-market playbook.
BONUS: Next month (September 18-19 Pacific Time Zone) Survey Monkey are hosting on online Curiosity Conference looks to be a bunch of session designed to leverage feedback to make actionable customer-driven data-driven decisions.
POD OF THE WEEK: From the B2B Sales Show featuring NZ’s own Matt Cameron on the topic of sales coaching. (Matt will be in NZ next week as part of SouthernSaaS)
BONUS: From Gainsight a Webinar on Thursday, August 29th (Pacific) at 11am on The best ways to find friction in your Users Journey (and how to fix it).
POD OF THE WEEK: How to Change Your Mind from Freakonmics Radio. A lot is empathy based.
BONUS: Recruitment. Convincing someone to join your startup is a sales pitch all in itself. Y-Combinator partner Dalton Caldwell gives his advice on how to pitch this.
POD OF THE WEEK: Great interview from Shopify’s reluctant CEO, Tobias Lütke, on NPR’s How I Built This. Great segment in there on how they built their marketing based hypothesis testing.
BONUS: Book publisher Taschen just released an interactive page that details the history of web design, from 1990 onwards. It details the emergence and growth of Flash, the evolution of the web developer, and the concept of virality that began to emerge in the early 2000s. It also takes us to 2019, where the "next generation" of web design is still being realized, mobile rules, and AR and VR use causes are being prepped for prime time.
POD OF THE WEEK: I’m cheating this week as it’s actually an on-demand webinar from Oracle on the trends impacting the venture capital market.
BONUS: From NZ, the Absolute IT renumeration report is out and shows that the national median base is on the rise again.